24 July 2012

THE UNBEARABLE RISKINESS OF BEING... SOCIAL

Google
[Updated 4th August 2012]
The inevitability of social media in both our private and professional lives is undeniable. With social networks transforming the rules of business engagement, many businesses think the biggest risk of social media is the brand and reputational damage that could result from negative interactions or the potential disclosure of proprietary or sensitive information...

15 July 2012

FAILING GRACEFULLY...

Google
Sometimes, despite our best endeavours, things just don't work out the way we planned... 
You know the feeling: you think you have it all under control, you think you've engaged with the right people, you have buy in from those who matter, the right culture is in place, you're not struggling for investment and bang! you get hacked. Overwhelming sense of failure ensues. Where did it all go wrong?...