I use LinkedIn a lot. I find it an excellent business networking tool and over the years, it has enabled me to meet some fantastic people and make lovely new friends. It’s a tool for reaching out and each time I receive a new connection request, I assume that I may be able to help that person in some way. In most cases, I remember that I have interacted with the individual outside of the social media sphere, but sometimes, I draw a blank (perhaps because my memory is getting worse with age!). Consequently, to frame the next interaction, I always look at their profile to see how many areas of interest are in common, how our respective networks intersect, or how many groups or companies are shared… More often than not, this gives me a good idea, but sometimes, it doesn't...
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