THE SOCIAL MEDIA SIDE OF PERSONAL BRANDING (and how it helps your business...)

OK, here’s the thing. Many senior executives I know don’t like social media or don’t understand it. Some are from the corporate species and think that company policies won’t allow them, that the risk would be too high, the cost unjustifiable, that they’ll have to learn too many things and waste rare and precious time for non-existent or unquantifiable returns. Or they may be founders of young organisations that get the tech but just don’t know where to start to derive real benefits quickly.