THE SOCIAL MEDIA SIDE OF PERSONAL BRANDING (and how it helps your business...)

OK, here’s the thing. Many senior executives I know don’t like social media or don’t understand it. Some are from the corporate species and think that company policies won’t allow them, that the risk would be too high, the cost unjustifiable, that they’ll have to learn too many things and waste rare and precious time for non-existent or unquantifiable returns. Or they may be founders of young organisations that get the tech but just don’t know where to start to derive real benefits quickly.

DOES YOUR LINKEDIN PROFILE WORK FOR YOU?...

For those who know me well enough, they will be aware that I mentor people from various walks of life... For the others, this is my small way of giving back to the industries that have served me well throughout my career by sharing tips and techniques I have learned and tried over the years, such as they are... As I can only effectively mentor four people personally at any given time, I thought I’d write this post which I hope some of you might find useful...