THE SOCIAL MEDIA SIDE OF PERSONAL BRANDING (and how it helps your business...)

OK, here’s the thing. Many senior executives I know don’t like social media or don’t understand it. Some are from the corporate species and think that company policies won’t allow them, that the risk would be too high, the cost unjustifiable, that they’ll have to learn too many things and waste rare and precious time for non-existent or unquantifiable returns. Or they may be founders of young organisations that get the tech but just don’t know where to start to derive real benefits quickly.

THE SOCIAL MEDIA SIDE OF INCIDENT RESPONSE... (2014 Edition)

I first wrote on this subject in May 2012 (The social media side of incident response).
Today, it is still my most popular entry on this blog with 5,430 unique views as I write. This means that in any given day since I published it, 6 people somewhere in the world have read that post... I am at once flattered and amazed that some musings derived from the good, bad and ugly of how businesses have tackled crisis communications in the past few years still very much resonate with a lot of you. So here’s the 2014 version...

INFOGRAPHIC: THE SOCIAL MEDIA SIDE OF INCIDENT RESPONSE...

Google

For the corresponding February 2014 post associated with this infographic, see here)
It seems that my previous post on the social media side of incident response attracted some attention and I thank everyone for their feedback. This prompted me to explore the brave new world of infographics... So here we go, my first foray into what is for me unchartered territory. I've used Piktochart and I found it an excellent tool which means that anything you find lacking is of course entirely my fault rather than the tool itself. Your feedback, as ever, will be greatly appreciated!