I first wrote on this subject in May 2012 (The social media side of incident response).
Today, it is still my most popular entry on this blog with 5,430 unique views as I write. This means that in any given day since I published it, 6 people somewhere in the world have read that post... I am at once flattered and amazed that some musings derived from the good, bad and ugly of how businesses have tackled crisis communications in the past few years still very much resonate with a lot of you. So here’s the 2014 version...
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Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
9 February 2014
24 July 2012
THE UNBEARABLE RISKINESS OF BEING... SOCIAL
Google
[Updated 4th August 2012]
The inevitability of social media in both our private and professional lives is undeniable. With social networks transforming the rules of business engagement, many businesses think the biggest risk of social media is the brand and reputational damage that could result from negative interactions or the potential disclosure of proprietary or sensitive information...
The inevitability of social media in both our private and professional lives is undeniable. With social networks transforming the rules of business engagement, many businesses think the biggest risk of social media is the brand and reputational damage that could result from negative interactions or the potential disclosure of proprietary or sensitive information...
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